Glossary of Printing & Digital Media Terms

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Term Definition
Card Stock

A stiff or rigid paper stock. Card (also referred to as Cover) stock is often used for post cards, catalog covers and other items which require rigidity. Card stock is usually described by a "Point" size. Point designations state the thickness of the sheet in thousandths of inches (0. 00 1 "). For example, I 0 pt card is 0. 0 1 0" thick, 12 pt is .012" and so on. Card stock can also be described by pound weights. Standard US pound (#) weight is determined as the weight of 500, 20" x 26" sheets. (Text stock is measured differently than card and assumes 500 sheets of 25" x 38" to determine pound weight).

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